Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Working

Pipeline coverage

Also called: coverage ratio

ELI5

The ratio of qualified pipeline value to a target or quota for the same period.

Used in conversation

“Keep pipeline coverage on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Pipeline coverage” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.