Business Pitch Dictionary by pitch.dog
Startup stages & company states · Core

Pivot

Also called: strategic pivot, startup pivot

ELI5

A meaningful change in direction after learning something important.

Used in conversation

“The pivot changed the customer and pricing model.”

Definition

A material change in a startup's product, market, model or strategy based on learning.

Here “Pivot” means: A material change in a startup's product, market, model or strategy based on learning.

Pitch context

You will see “Pivot” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup stages & company states.

Why it matters: It helps a reader interpret startup stages & company states without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 10

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.