Digital marketing metrics · Core
Pixel
Also called: tracking pixel
ELI5
Tracking code or image request used to record ad or site events.
Used in conversation
“How are we defining pixel in this deck?”
Pitch context
You will see “Pixel” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.
Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.
Caution
Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.
Sources & evidence · 5
Direct term-level sources and supporting source families.
- Google Analytics Help — Google Analytics dimensions and metricsDirect source · primary · checked 2026-08-16
- Google Ads Help — Google Ads metrics and reportingDirect source · primary · checked 2026-08-16
- Interactive Advertising Bureau — Measurement guidelines and standardsDirect source · institutional · checked 2026-08-16
- American Marketing Association — Definitions of Marketing and BrandSupporting source family · institutional · checked 2026-08-16
- U.S. Federal Trade Commission — Advertising and Marketing GuidanceSupporting source family · primary · checked 2026-08-16