Business Pitch Dictionary by pitch.dog
Startup stages & company states · Core

Pre-revenue

Also called: pre-revenue startup

ELI5

The company is not earning customer revenue yet.

Used in conversation

“Pre-revenue does not mean there is no evidence of demand.”

Definition

A company state before it has recognised meaningful customer revenue.

Here “Pre-revenue” means: A company state before it has recognised meaningful customer revenue.

Pitch context

You will see “Pre-revenue” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup stages & company states.

Why it matters: It helps a reader interpret startup stages & company states without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.