Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Preference centre

Also called: communication preferences

ELI5

An interface allowing people to manage communication topics, channels or frequency.

Used in conversation

“The draft mentions preference centre, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Preference centre” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.