Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Preselected option

Also called: pre-ticked box

ELI5

A choice enabled by default before the user actively selects it.

Used in conversation

“Counsel wants preselected option clarified before anyone signs.”

Pitch context

You will see “Preselected option” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.