Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Price comparison

Also called: reference pricing

ELI5

A claim comparing current price with a reference, prior or competitor price, requiring a valid basis.

Used in conversation

“Can we state who receives the right created by price comparison, and when it applies?”

Pitch context

You will see “Price comparison” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.