Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Specialist

Price waterfall

Also called: pocket price waterfall

ELI5

An analysis tracing list price through discounts, rebates and leakage to realised price.

Used in conversation

“The pricing slide needs to separate price waterfall from the commercial assumptions around it.”

Pitch context

You will see “Price waterfall” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.