Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Core

Pricing strategy

Also called: price strategy

ELI5

The principles and choices governing how an organisation sets and changes prices.

Used in conversation

“The pricing slide needs to separate pricing strategy from the commercial assumptions around it.”

Pitch context

You will see “Pricing strategy” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.