Business Pitch Dictionary by pitch.dog
Competition, differentiation & moats · Working

Private-label product

Also called: store brand

ELI5

A retailer sells a product under its own brand.

Used in conversation

“Private-label growth increases retailer bargaining power.”

Definition

A product manufactured for and sold under a retailer or distributor's own brand.

Here “Private-label product” means: A product manufactured for and sold under a retailer or distributor's own brand.

Pitch context

You will see “Private-label product” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches competition, differentiation & moats.

Why it matters: It helps a reader interpret competition, differentiation & moats without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Private labelThe search label “store brand” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.