Business Pitch Dictionary by pitch.dog
Product discovery & research · Core

Problem hypothesis

Also called: problem assumption

ELI5

A guess about the customer problem that can be tested.

Used in conversation

“The problem hypothesis failed in small businesses.”

Definition

A testable belief about a customer's important problem, context or behaviour.

Here “Problem hypothesis” means: A testable belief about a customer's important problem, context or behaviour.

Pitch context

You will see “Problem hypothesis” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.