Business Pitch Dictionary by pitch.dog
Business deck sections · Core

Problem slide

Also called: problem page

ELI5

The slide that explains what is wrong or unmet.

Used in conversation

“The problem slide needs evidence that the pain is real and costly.”

Definition

A slide defining the important customer, market or organisational problem the proposal addresses.

Here “Problem slide” means: A slide defining the important customer, market or organisational problem the proposal addresses.

Pitch context

You will see “Problem slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.

Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.