Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Problem statement

Also called: problem definition

ELI5

A clear explanation of who has what problem and why it matters.

Used in conversation

“Rewrite the problem statement without naming our product.”

Definition

A concise description of the problem, affected group, context and evidence without prematurely prescribing the solution.

Here “Problem statement” means: A concise description of the problem, affected group, context and evidence without prematurely prescribing the solution.

Pitch context

You will see “Problem statement” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.