Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Problem

Also called: lean problem

ELI5

The key customer problems the startup is addressing.

Used in conversation

“The problem box should not contain broad social trends.”

Definition

In Lean Canvas, the small set of important customer problems the venture intends to solve.

Here “Problem” means: In Lean Canvas, the small set of important customer problems the venture intends to solve.

Pitch context

You will see “Problem” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.