Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Product and service

Also called: offer component

ELI5

What the company actually provides.

Used in conversation

“The product and service list is broader than the target job.”

Definition

The specific offering used to address customer jobs, pains and gains.

Here “Product and service” means: The specific offering used to address customer jobs, pains and gains.

Pitch context

You will see “Product and service” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.