Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Product development

Also called: new product development

ELI5

Build new products for customers already served.

Used in conversation

“Product development is the least risky growth path here.”

Definition

Growth by creating new or improved products for existing markets.

Here “Product development” means: Growth by creating new or improved products for existing markets.

Pitch context

You will see “Product development” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.