Business Pitch Dictionary by pitch.dog
Agile & Scrum delivery · Working

Product Goal

Also called: product objective

ELI5

The longer-term product result the team is pursuing.

Used in conversation

“The Product Goal guides backlog choices across Sprints.”

Definition

A future state of the product that serves as a long-term objective for the Scrum Team.

Here “Product Goal” means: A future state of the product that serves as a long-term objective for the Scrum Team.

Pitch context

You will see “Product Goal” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches agile & scrum delivery.

Why it matters: It helps a reader interpret agile & scrum delivery without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.