Product vision, strategy & roadmaps · Core
Product line
Also called: product family
ELI5
A group of connected products.
Used in conversation
“The enterprise product line has a separate roadmap.”
Definition
A related group of products marketed or managed together.
Here “Product line” means: A related group of products marketed or managed together.
Pitch context
You will see “Product line” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product vision, strategy & roadmaps.
Why it matters: In product vision, strategy & roadmaps, a loose definition can change rights, obligations, approval, disclosure or enforceability.
Caution
Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.
Connected terms
- Product familyThe search label “Product family” can route to both entries.
Sources & evidence · 7
Direct term-level sources and supporting source families.
- American Marketing Association — Definitions of Marketing and BrandDirect source · institutional · checked 2026-08-16
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16
- U.S. Federal Trade Commission — Advertising and Marketing GuidanceSupporting source family · primary · checked 2026-08-16
- Google Analytics Help — Google Analytics dimensions and metricsSupporting source family · primary · checked 2026-08-16
- Google Ads Help — Google Ads metrics and reportingSupporting source family · primary · checked 2026-08-16
- Interactive Advertising Bureau — Measurement guidelines and standardsSupporting source family · institutional · checked 2026-08-16