Business Pitch Dictionary by pitch.dog
Markets, industries & categories · Working

Product market

Also called: relevant product market

ELI5

A group of products customers might reasonably choose between.

Used in conversation

“The product market definition affects the competition analysis.”

Definition

A market defined around a set of substitutable products or services.

Here “Product market” means: A market defined around a set of substitutable products or services.

Pitch context

You will see “Product market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.