Product strategy
Also called: product plan
ELI5
A set of choices about what product to build, for whom and why.
Used in conversation
“The product strategy excludes low-value custom requests.”
Definition
The choices about customers, problems, value, differentiation and capabilities that guide product investment.
Here “Product strategy” means: The choices about customers, problems, value, differentiation and capabilities that guide product investment.
Pitch context
You will see “Product strategy” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product vision, strategy & roadmaps.
Why it matters: It helps a reader interpret product vision, strategy & roadmaps without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16