Business Pitch Dictionary by pitch.dog
Purpose, goals & strategic direction · Working

Programme

Also called: program

ELI5

Several connected projects managed together.

Used in conversation

“The programme should be governed around outcomes, not just workstreams.”

Definition

A coordinated group of related projects and activities managed to achieve broader outcomes.

Here “Programme” means: A coordinated group of related projects and activities managed to achieve broader outcomes.

Pitch context

You will see “Programme” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches purpose, goals & strategic direction.

Why it matters: It helps a reader interpret purpose, goals & strategic direction without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.