Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Proof of concept

Also called: POC

ELI5

A limited test intended to show that a proposed solution or technical approach can work.

Used in conversation

“The account plan should show how proof of concept affects the next step.”

Pitch context

You will see “Proof of concept” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • PrototypeA prototype explores form or interaction; a proof of concept tests whether a critical idea or technical mechanism can work.
  • PilotA proof of concept tests feasibility; a pilot tests the proposed solution in a limited real-world setting.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.