Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Specialist

Prosumer

Also called: producer-consumer

ELI5

A user who is also a creator or producer.

Used in conversation

“The platform's prosumers need different tools from passive viewers.”

Definition

A person who both consumes and produces value, content or goods within a system.

Here “Prosumer” means: A person who both consumes and produces value, content or goods within a system.

Pitch context

You will see “Prosumer” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.