Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Working

Psychographic segmentation

Also called: psychographics

ELI5

Group people by what they care about and how they see themselves.

Used in conversation

“Psychographic segmentation needs careful evidence and should avoid caricature.”

Definition

Grouping consumers by attitudes, values, interests or lifestyles.

Here “Psychographic segmentation” means: Grouping consumers by attitudes, values, interests or lifestyles.

Pitch context

You will see “Psychographic segmentation” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.