Business Pitch Dictionary by pitch.dog
Experiments, testing & rollout · Working

Randomisation

Also called: random assignment

ELI5

Use chance to decide who receives each version.

Used in conversation

“Account-level randomisation prevents team contamination.”

Definition

Assignment by chance to reduce systematic differences between experiment groups.

Here “Randomisation” means: Assignment by chance to reduce systematic differences between experiment groups.

Pitch context

You will see “Randomisation” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.