Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Working

Rebuttal

Also called: response to objection

ELI5

A reasoned answer to an opposing argument.

Used in conversation

“The rebuttal needs evidence, not confidence.”

Definition

A response intended to answer a counterargument or criticism.

Here “Rebuttal” means: A response intended to answer a counterargument or criticism.

Pitch context

You will see “Rebuttal” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.