Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Core

Recurring revenue

Also called: repeat revenue

ELI5

Revenue expected to repeat under ongoing contracts, subscriptions or repeat behaviour.

Used in conversation

“How are we defining recurring revenue in this deck?”

Pitch context

You will see “Recurring revenue” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.