Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Referral marketing

Also called: refer-a-friend

ELI5

Encouraging existing customers or partners to introduce new customers.

Used in conversation

“Which audience, channel and period does referral marketing cover?”

Pitch context

You will see “Referral marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.