Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Referral rate

Also called: referral metric, refer rate

ELI5

The proportion of eligible customers or users who make a referral.

Used in conversation

“The number is useful only if everyone calculates referral rate the same way.”

Pitch context

You will see “Referral rate” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 10

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.