Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Referral

Also called: referred acquisition

ELI5

Acquisition driven by an existing user, customer or partner introducing another.

Used in conversation

“Can we separate sustainable movement in referral from a one-off campaign effect?”

Pitch context

You will see “Referral” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.