Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Renewal rate

Also called: renewal percentage

ELI5

The proportion of eligible customers, contracts or revenue renewed.

Used in conversation

“Keep renewal rate on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Renewal rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.