Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Working

Repeat purchase rate

Also called: repeat rate

ELI5

The proportion of customers who purchase more than once within a defined period.

Used in conversation

“Keep repeat purchase rate on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Repeat purchase rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.