Business Pitch Dictionary by pitch.dog
Go-to-market models & channels · Core

Reseller

Also called: value-added reseller, VAR

ELI5

A partner that buys or is authorised to sell another company's product or service to customers.

Used in conversation

“Which segment owns the first proof point for reseller?”

Pitch context

You will see “Reseller” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.