Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Core

Resource

Also called: strategic resource

ELI5

Something the organisation can use to create value.

Used in conversation

“The brand is a resource only if it changes behaviour or economics.”

Definition

An asset, relationship, right, skill or other input an organisation can deploy.

Here “Resource” means: An asset, relationship, right, skill or other input an organisation can deploy.

Pitch context

You will see “Resource” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.