Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Working

Retention curve

Also called: survival curve

ELI5

A chart showing how a cohort remains active or retained over time.

Used in conversation

“The team needs one controlled copy of retention curve, with an owner and date.”

Pitch context

You will see “Retention curve” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.