Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Working

Retention period

Also called: retention horizon

ELI5

The time window over which retention is measured.

Used in conversation

“How are we defining retention period in this deck?”

Pitch context

You will see “Retention period” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.