Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Returning users

Also called: repeat users

ELI5

Previously observed users who return within the measurement period.

Used in conversation

“Can we separate sustainable movement in returning users from a one-off campaign effect?”

Pitch context

You will see “Returning users” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.