Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Revenue retention

Also called: dollar retention

ELI5

The proportion of recurring revenue retained from an existing cohort under stated inclusions.

Used in conversation

“The number is useful only if everyone calculates revenue retention the same way.”

Pitch context

You will see “Revenue retention” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.