Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Revenue stream

Also called: income stream

ELI5

One way money enters the business.

Used in conversation

“Separate recurring and one-time revenue streams.”

Definition

A distinct source of income generated from a customer segment, product or transaction.

Here “Revenue stream” means: A distinct source of income generated from a customer segment, product or transaction.

Pitch context

You will see “Revenue stream” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.