Business Pitch Dictionary by pitch.dog
Earnings releases, calls & guidance · Core

Run rate

Also called: annualised run rate, annualized run rate, annualised rate

ELI5

An annualised or forward-looking estimate based on a current pace, not a formal forecast unless stated.

Used in conversation

“Compare run rate with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Run rate” in annual reports, earnings decks, filings and investor presentations when the discussion reaches earnings releases, calls & guidance.

Why it matters: In earnings releases, calls & guidance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Annual recurring revenueARR annualises recurring revenue under a stated subscription definition; an annualised run rate may extrapolate any recent metric and is not necessarily recurring.
Sources & evidence · 10

Direct term-level sources and supporting source families.