Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Sales-qualified lead

Also called: SQL

ELI5

A lead judged by sales to meet defined qualification criteria.

Used in conversation

“The account plan should show how sales-qualified lead affects the next step.”

Pitch context

You will see “Sales-qualified lead” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Marketing qualified leadAn MQL meets marketing-defined engagement criteria; an SQL meets sales-defined qualification criteria and is ready for sales pursuit under the stated process.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.