Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Working

Save rate

Also called: cancellation save rate

ELI5

The proportion of attempted cancellations prevented through retention activity.

Used in conversation

“Keep save rate on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Save rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.