Business Pitch Dictionary by pitch.dog
Research, awareness & brand tracking · Working

Sentiment analysis

Also called: opinion mining

ELI5

Classification or interpretation of expressed attitude, often positive, neutral or negative.

Used in conversation

“Can we show the uncertainty around sentiment analysis instead of presenting one clean number?”

Pitch context

You will see “Sentiment analysis” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.