Business Pitch Dictionary by pitch.dog
Market sizing & growth · Working

Share of wallet

Also called: wallet share

ELI5

How much of a customer's relevant spending goes to one company.

Used in conversation

“Expansion can grow share of wallet without adding logos.”

Definition

The portion of a customer's total spending in a category captured by one provider.

Here “Share of wallet” means: The portion of a customer's total spending in a category captured by one provider.

Pitch context

You will see “Share of wallet” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.