Business Pitch Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

SMART goal

Also called: SMART objective

ELI5

A goal framed as specific, measurable, achievable, relevant and time-bound.

Used in conversation

“Compare sMART goal with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “SMART goal” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Sources & evidence · 3

Direct term-level sources and supporting source families.