Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Working

Social job

Also called: social need

ELI5

How the customer wants others to see them.

Used in conversation

“The social job is appearing credible to senior leadership.”

Definition

How a customer wants to be perceived by others in a situation.

Here “Social job” means: How a customer wants to be perceived by others in a situation.

Pitch context

You will see “Social job” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.