Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Social media marketing

Also called: social marketing

ELI5

Marketing through social platforms and communities.

Used in conversation

“Define social media marketing before we compare campaign performance.”

Pitch context

You will see “Social media marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.