Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Solution interview

Also called: concept test interview

ELI5

An interview that tests whether a proposed answer is useful.

Used in conversation

“The solution interview should not become a sales pitch.”

Definition

A customer conversation testing reaction to a proposed solution, prototype or value proposition.

Here “Solution interview” means: A customer conversation testing reaction to a proposed solution, prototype or value proposition.

Pitch context

You will see “Solution interview” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.