Business Pitch Dictionary by pitch.dog
Cloud, data & platform systems · Core

Source of truth

Also called: single source of truth, SSOT

ELI5

The place everyone should trust for a particular fact.

Used in conversation

“Define the source of truth for recurring revenue.”

Definition

The designated authoritative system or record for a particular type of information.

Here “Source of truth” means: The designated authoritative system or record for a particular type of information.

Pitch context

You will see “Source of truth” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches cloud, data & platform systems.

Why it matters: It helps a reader interpret cloud, data & platform systems without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.