Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Sponsored content

Also called: paid partnership

ELI5

Content created or distributed in exchange for payment or another material benefit.

Used in conversation

“The draft mentions sponsored content, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Sponsored content” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.